Project Overview
The Sawgrass Marriott Resort
The Sawgrass Marriott video provides an in depth look at this one of a kind hotel. It was filmed on location in Jacksonville, Florida, and features many activities available to guests. It is being used to market the property and help increase bookings while promoting the Marriott brand.
Marriott’s Results
- Immediate increase in room bookings, higher conversion rates, and increased international awareness
- Positive feedback on social media outlets, with comments such as “GREAT video! My favorite by far!” and “This was a solid video and I loved the variety of shots…”
- Over 10,000 unique views in two months of being posted to YouTube, which can be seen here
Shoot Location
1000 PGA TOUR Boulevard, Ponte Vedra Beach, FL 32082
Quick Stats
1:30 run time
720p video resolution
2.35:1 widescreen format
Full 5.1 sound
This was my favorite video, because of the great use of storytelling through captivating images. I also really loved the text that was 3d camera tracked as it integrated very nicely throughout the video. I also liked the video because of the smooth creative cuts. For example, when the couple is walking at the beach it uses an umbrella to hide the cut as it goes to a shot of drinks being poured. The use of the dolly shots also gave the video an edge because of the more dynamic shots as compared to just static “boring” shots. As a result a very visually stunning video!
I like the generous use of camera mvmt. Also the way the graphic elements are used.