Project Overview
The Ikea Corporate Video
In this video, Ikea’s design spokesperson Janice Simonsen discusses the usefullness of their products in a family environment. The video was filmed at the Mom 2.0 Conference in New Orleans, where mom bloggers from around the country convened to learn about popular brands.
Ikea’s Results
- Increased brand awareness during the Mom 2.0 conference in New Orleans
- Higher conversion rates from online buyers in both national and international markets
- Thousands of viewers saw the video during the final day of the conference
Shoot Location
The Ritz-Carlton, 921 Canal Street, New Orleans, LA 70112
Quick Stats
1:31 run time
1080p video resolution
16:9 widescreen format
Full 5.1 sound
