Project Overview
The New Wave Group
The New Wave Group video introduces a group of Coldwell Banker real estate agents in the Miami area who are changing the old ways of real estate marketing. This video features an exciting “TV Show” like introduction depicting the different dynamic characters in the New Wave group, as well as numerous interviews illustrating their current practices. Also, this video helped in motivating viewers to attend Coldwell Banker’s Generation Blue Experience, CB’s annual conference.
Coldwell Banker’s Results
- Increased overall awareness and anticipation for upcoming Coldwell Banker conference
- Positive feedback on social media outlets, with comments such as “Awesome video – Very Miami Vice!” and “legendary video!”
- Over 4,300 unique views in a week of being posted to YouTube, which can be seen here
Shoot Location
Various Locations in Miami, Florida
Quick Stats
2:35 run time
1080p video resolution
16:9 widescreen format
Full 5.1 sound
I liked the use of strategic shots in slow motion as well as time-lapse photography, and fast motion, edited together with a nice flow.
Most epic Coldwell Banker commercial I have seen to date! GREAT work on this one!
Very nice piece. The personalities of the characters in this video are effectively portrayed in the opening seconds, which captures how they interact socially, in the work place, and how both aspects merge together in a meaningful way. The camera work carries the viewer using a range of techniques backed by thoughtful lighting and color. The pacing of the edit is fluid and correlates well with the audio. In the same manner, the motion graphic cuts in seamlessly and agrees with the aesthetic. All in all, a highly professional video which can easily serve as a staple the effectiveness of the new era of video marketing.
This is the kind of unique, on-the-edge video that turns heads. I feel it shows exactly what the New Wave Group’s clientele is looking for, a young, educated and close group that is immersed in the heart of the community. The energy and flow of the edit is pushed by camera movement, the right amount / style of music, and counter-play between the group’s mission and energy they bring to a client. Great job of capturing the story REP!
Bravo! A very fun, unique, and informative look at The New Wave Group. Presented the agents as slick, cool, yet genuine. Combined an excellent stylized intro, classic interviews, and beatiful cinematography throughout to weave an engaging storyline. Love the constant, subtle camera movements and well integrated motion graphics. This makes me want to meet the agents and attend the Generation Blue Experience!
Wow, what a cool crew! This video makes me want to be a part of the NWG. The director and dp did a great job of creating a reality tv show open and beauty shots that integrate well with the interview content. The use of varied techniques add layers of audio and visuals that stimulate and build interest, revelation, and excitement in the teams activities. Nice work REP Interactive team. You have assembled a great pool of talented professional media makers that produce fantastic results using a variety of creative approaches.