marketing
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Storymercial: NordicTrack Case Study
Storymercials Featured Product: The NordicTrack, Inc. Cross Country Skier ($349-$1,499) In NordicTrack’s storymercial, the company takes an honest approach at delivering the compelling tale of how two normal everyday people create a change in their health and life through their willingness to give the NordicTrack Cross Country Skier a try. Instead of the typical overdramatized [...]
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Public Awareness Campaign – Indy Racing League Case Study
Public Awareness Campaigns Indy Racing League Case Study The Indy 500 is one of the world’s most well-known and watched auto racing events and is held annually on Memorial Day Weekend at the Indianapolis Motor Speedway. Although most people are familiar with this prestigious race, the Indy Racing League realized that most people are not [...]
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Newcastle “No Bullocks”
Here’s our take on the Newcastle No Bullocks commercial. The type of commercial we have come to respect in our industry and expect from our own work here at REP Interactive are the types of commercials we saw with the Newcastle “No Bullocks” commercial. What we respect about this commercial is the way they tell [...]
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Investools Case Study
Investools Case Study In 2004, Investools Inc. produced an infomercial to help expand awareness of its Investor Education Program. The main goals of their campaign were to motivate viewers to call and register for a free live event and to broaden the company as a whole. The infomercial was made up of clips from live [...]
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DirectBuy Case Study
DirectBuy Case Study The main goal of Directbuy’s new Buyer’s Club Membership program was to introduce DirectBuy to consumers and teach them about new ways to buy products for their home. Started in 1971, DirectBuy was the nation’s largest franchiser of membership-based buying centers. DirectBuy provides its members the ability to purchase a broad [...]
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Pfizer Case Study
Pfizer Case Study Pfizer is the global leader in developing, manufacturing, and marketing prescription medicines for humans and animals. The company is the world’s largest research based pharmaceutical company. Pfizer applies science and global resources to bring therapies to people that extend and significantly improve their lives. They strive to set the standard for [...]
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Marketing to the Consumer
The biggest thing that needs to be understood by marketers is that the product being sold is not the most important priority, the consumer is. Here’s an outline on the correct was of marketing to the consumer. One good but less conventional way for companies to start focusing on the consumer rather than the product [...]
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Target Marketing Basics
Advertising is simple. It generally serves to answer three main questions. 1. Who to reach? 2. How to reach them? 3. What to say? These three factors are the determining factor of successful and effective advertising. Collectively they represent the strategic and creative planning that advertising requires. Most important is the first question: who [...]
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Why You Need The Best Advertising
Although it is it’s own multi-billion dollar industry, advertising is really only one branch of the marketing communication umbrella. Advertising is often the primary tool for marketing communication with a purpose to convey information about products, services, or ideas to a targeted audience. With it, we as advertisers, become better able to identify and reach [...]
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2013 Telly Award Winners
**REP Interactive honored at the 2013 Telly Awards** 11 Trophies including awards for Cause Marketing, Online Commercials, Corporate Image, and Non-Profit. TELLY. It may not be as large in scale as the Emmy’s or Grammy’s, but in a way, it’s just as important to content creators. The Telly Awards represent some of the best in [...]
