REP Blog
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Newcastle “No Bullocks”
Here’s our take on the Newcastle No Bullocks commercial. The type of commercial we have come to respect in our industry and expect from our own work here at REP Interactive are the types of commercials we saw with the Newcastle “No Bullocks” commercial. What we respect about this commercial is the way they tell [...]
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After Effects Tutorial – Simple Energy Blast
After Effects Tutorial – Simple Energy Blast In this tutorial VideoFort Don shows you how to create a blast effect using motion graphics in After Effects. Start out by making a new comp, VideoFort Don chose a comp size setting of 960 by 540. Then you are going to create a white solid the comps [...]
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Investools Case Study
Investools Case Study In 2004, Investools Inc. produced an infomercial to help expand awareness of its Investor Education Program. The main goals of their campaign were to motivate viewers to call and register for a free live event and to broaden the company as a whole. The infomercial was made up of clips from live [...]
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DirectBuy Case Study
DirectBuy Case Study The main goal of Directbuy’s new Buyer’s Club Membership program was to introduce DirectBuy to consumers and teach them about new ways to buy products for their home. Started in 1971, DirectBuy was the nation’s largest franchiser of membership-based buying centers. DirectBuy provides its members the ability to purchase a broad [...]
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Marketing to the Consumer
The biggest thing that needs to be understood by marketers is that the product being sold is not the most important priority, the consumer is. Here’s an outline on the correct was of marketing to the consumer. One good but less conventional way for companies to start focusing on the consumer rather than the product [...]
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Oreck Vacuum Case Study
Oreck Direct: Oreck XL Vacuum ($369) Host: David Oreck The key goals in creating the Oreck Vacuum Infomercial were to drive pull-through demand and to create a front-end profit center. When REP takes on new clients, often times their primary goals are to either support and enhance current revenue streams, or develop new revenue streams [...]
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The Advertising Spiral and Brand Planning
As consumers, we’ve learned that a products positioning and how it is advertised greatly reflects the brand behind the product. The messaging used to advertise a product is also a nugget of the overall corporate attitude. What we have come to understand is that this message is more than just a sliver of the overall [...]
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NutriSystem Case Study
NutriSystem Inc.: NutriSystem Case Study – Nourish The goal of this campaign was to create a front-end profit center and introduce the NutriSystem Nourish to the market. Headquartered in Fort Washington, Pennsylvania, NutriSystem is a commercial provider of weight loss products and services. Initially, the company offered weight loss counseling and products in brick and mortar centers. In [...]
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Target Marketing Basics
Advertising is simple. It generally serves to answer three main questions. 1. Who to reach? 2. How to reach them? 3. What to say? These three factors are the determining factor of successful and effective advertising. Collectively they represent the strategic and creative planning that advertising requires. Most important is the first question: who [...]
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VFX Tutorial: How to Create a Growing Effect in Cinema 4D
In this tutorial, VideoFort Don demonstrate how to create a growing effect using Cinema 4D. The objects that he uses in this tutorial are all created in Cinema 4D. He starts of by adding a cube object to the composition. Next, select “Cloner” to clone the cube under MoGraph. Change the Mode of the Cloner [...]
