July 2012
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The 3 C’s of Successful Marketing
How are you currently marketing your products or services? Do you have a hefty marketing budget? A large marketing staff? Or maybe a Creative Director who comes up with and approves great ideas which are guaranteed to propel your company into the black? Chances are, if you are a small to medium enterprise, you don’t have these [...]
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Marriott Hotels, A Brand You Can Trust
One of the most respected leaders in the hospitality industry, Marriott Hotels is committed to making a traveler’s stay relaxing and enjoyable. Since J. Willard Marriott started building the company in the late 1920s, the hotel chain has continued to grow and constantly increases the level of services offered to hotel guests. Today, Marriott owns [...]
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Pfizer Infomercial Case Study
Pfizer is the global leader in developing, manufacturing, and marketing prescription medicines for humans and animals. The company is world’s largest research based pharmaceutical company. Pfizer produced an infomercial to educate the public about their Cox-2 inhibitor drugs, in particular their Celebrex and Bextra brands. The infomercial was intended to educate viewers and encourage them [...]
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Dermalogica The Best Skincare Products with an Outstanding CEO
Dermalogica has a wide array of amazing skin care products designed to keep your skin looking clean and healthy for many years. Your face and complexion are your most visible features, and it’s the first thing everyone notices about you. Don’t you think it is about time for you to start taking proper care of [...]







